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    MullenLowe TREYNA Group Triples New Business Wins

    On its first full year, the MullenLowe TREYNA Group has tripled its new business total compared to 2021. Over P40 million in combined pitch wins and assigned new business comes from MLT Group’s extensive product lineup: integrated creative solutions, strategic narrative, user research and experience, PR, and activation. Qairos won user research, experience design, and…

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    MullenLowe MARC cleans up big in the Marketing Interactive 2022 PR Awards

    Manila, Philippines – MullenLowe MARC, the public relations unit of MullenLowe TREYNA, won one silver and two bronzes at the Marketing Interactive 2022 PR Awards.  Held last May 13 at the Shangri-La Hotel Singapore, Marketing Interactive’s PR Awards is the gold standard of awards for public relations across Southeast Asia, South Asia, and the ANZ regions. …

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    MULLENLOWE TREYNA PREMIERES ViVYD, THE FILIPINO-BUILT PLATFORM FOR HYBRID EXPERIENCES

    Hybrid experiences are here to stay. Effectively blending offline and online venues is an emerging must for conferences, brand-led events, trade and B2B gatherings, employee get-togethers, and more. ViVYD, the newest offering from the MullenLowe TREYNA Group, is a feature-rich, Filipino-built platform for hybrid. Dubbed “Seamless, Borderless, Limitless,” ViVYD promises today’s hybrid experience creators and…

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    MULLENLOWE TREYNA GROUP INAUGURATES HYBRID WORK SPACE AND SETUP

    A pioneer of flexible working arrangements in the industry, MullenLowe TREYNA officially inaugurated its hybrid work space and setup end of February 2022. Integrating learnings across different disciplines and work styles, the group prioritizes results and culture-building as it reimagines a better way of working. “Work that requires focus and deep thinking can be done…

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    MullenLowe TREYNA dominates the PR tools category at the 57th Anvil Awards

    Manila, Philippines—MullenLowe MARC, the public relations unit of MullenLowe TREYNA, bagged 1 Platinum, 1 Gold, and 1 Silver Anvil at the 57th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP). At the heart of the agency’s haul are two campaigns launched in partnership with Avon Philippines and The Commission on Elections…

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    Milestone Promotions Mark MullenLowe TREYNA’s Continuing Growth

    On the heels of its 2021 AOY Best in Market Performance nod, the MullenLowe TREYNA Group sets its sights on continuing growth and synergy with key promotions. Raya Beron and Stephanie Velasco move up to Senior Business Manager. Kathryn Nadela, with her strong experience in regionally-led brands, steps up to Business Unit Director. In recognition…

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    MullenLowe TREYNA acquires control of Quiddity, launches Qairos Inc.

    Manila, Philippines—Marketing communications agency MullenLowe TREYNA announced today it has acquired a controlling interest in UX/UI firm Quiddity Usability Labs, Inc. operations, and will relaunch the new joint venture as Qairos, Inc. Under the binding terms of the agreement, Quiddity will wind down in September 2021 as Qairos is scheduled to formally begin operations by October 2021.

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    Awards: YouTube Works launches in the Philippines, Awards to honor and celebrate...

    YouTube Works, in partnership with Kantar, officially launches in the Philippines to award and celebrate the most creative and effective content, campaigns, and channels on YouTube for 2020.

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    Forty young creatives from Asia join creative liaisons’ one-to-one virtual coaching...

    Forty young creatives from Asia are among the 150 chosen to participate in the London International Awards’ virtual one-to-one coaching program, which is set to begin this week.

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    Cannes Lions announces 2021 shortlist jury

    Jury members from Latam and right across the Asia Pacific region join industry elites from Iran, Ghana and Egypt, bringing a breadth of global expertise to the Lions awards.

    In a Cannes Lions first, a higher percentage of women 52% are represented on the shortlist juries this year.

  • Posted on | Adobo Magazine

    New Business: MullenLowe TREYNA wins from home; Avon Philippines, Cetaphil, Bayer, Sun...

    MANILA, PHILIPPINES – Despite the once-in-a-lifetime challenges of 2020, MullenLowe TREYNA (formerly MullenLowe Philippines) is living out its “challenger spirit” with about Php20.5 million in AOR wins, all acquired while in quarantine and on full work-from-home mode.

    One of MullenLowe TREYNA’s biggest victories in lockdown is the return of Unilever’s local jewel Surf, which is finally back to the agency that created the iconic Lumen campaign in 1998. The win covers multiple ATL and digital campaigns running across 2020 and 2021.

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    Digital: Google, Creative Guild announce winners of Jam for Good creative fest

    MANILA, PHILIPPINES – Fifteen pairs from the Philippines’ top creative agencies proved their talent and ingenuity during Jam for Good, securing their spot in an intensive eight-week Google Bootcamp. Among them, representatives from MullenLowe Treyna were named the grand winner and will advance to represent the country in an international competition in 2021. Jam for Good is a creative…

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    This is so far the year’s happiest commercial—and here’s how it was made

    With a 90s ditty millennials love, choreography that jumps out of the screens, and a moment just looking for something unapologetically happy, the new “Tangkad Sagad” TVC is pure advertising magic

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    Campaign Spotlight: MullenLowe and 4As Philippines launch “Off-Strat Tote Bags” for an...

    MANILA, Philippines– In the wake of the longest quarantine in the world, jeepney drivers are among the hardest-hit in the population. Many have resorted to begging on the same streets they once plied.

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    From Quarter-Life Crisis to Chief Creative Officer

    MullenLowe Philippines’ Abi Aquino speaks to LBB’s Natasha Patel about dealing with self-doubt, challenging tradition and being an ad geek

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    MullenLowe Philippines Rebrands as MullenLowe Treyna

    MullenLowe Philippines is rebranding as MullenLowe Treyna following a buyout by local shareholders of The Interpublic Group of Companies’ (NYSE: IPG) holdings in Treyna Holdings, Inc. – the holding company of MullenLowe Philippines. Under the terms of the deal, IPG will retain its significant direct investment in the rebranded agency. The deal sees long-time Treyna…

  • Posted on | WARC

    BRONZE AT THE WARC MEDIA AWARDS

    MullenLowe Philippines has been awarded Bronze at the the WARC Media Awards! The campaign, Mobile Voice Pack, for Rexona won Bronze in the Partnerships and Sponsorships category. As a well-established deodorant brand, Rexona Philippines has always advocated how important it is to lead an active lifestyle. To further solidify its strong brand association with sports,…

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    MullenLowe and ARC Make a MullenLowe MARC

      Philippines, May 28, 2018 – MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to create a new entity, MullenLowe MARC. MullenLowe MARC brings full-fledged PR capabilities to MullenLowe Group in one swoop. Gabriel-Lim and Yrasuegui continue in their roles as co-managing directors….

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    Smaller and Smaller Circles Serial Killer Chatbot Launched

    Have you ever wondered what it is like to talk to a serial killer? To help launch the film “Smaller and Smaller Circles,” TBA Studios in partnership with MullenLowe Philippines launched a Facebook Messenger chatbot that allow users to do just that. Talk to a person they would least likely want to talk to: the…

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    Shiela Tiongco joins MullenLowe Philippines as new Defence Against the Dark Arts Professor

    MullenLowe Philippines has hired Shiela Tiongco as its new Defence Against the Dark — ok, fine, new Head of Creative Technology. Shiela’s background is in information technology and programming. She entered advertising in 2007 as an interactive producer and main in-house programmer for Ogilvy One, in charge of site build, database management for CRM, and…

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    Can Your Lions. Help Feed Nepal With Us

    MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

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